Harrods is a luxury brand, its iconic Knightsbridge shop the biggest department store in Europe with over 300 departments on a 5-acre site. It is eye-opening to visit, even if you don't buy anything - though be warned, a dress code is applied. The brand was founded in 1824 by Charles Henry Harrod, who opened a store on Borough High Street. Harrods moved to Knightsbridge in 1849. A disastrous fire in 1883 resulted in the present, grand, building. Harrods motto is 'Omnia Omnibus Ubique' - 'all things to all people everywhere'.